A social media campaign dedicated to educating youth about mental health and screen time.

YOUNG PEOPLE ARE SPENDING TOO MUCH TIME ONLINE.

When I thought about problems facing young people today, my mind immediately pointed towards social media and its effects on mental health. I conducted research and found that excessive social media usage at a young age can lead to higher levels of anxiety and depression. Higher levels of screen time are leaving people feeling isolated and I wanted to find a way to bring young people together whilst learning about the dangerous impacts of social media.

I set out to create a campaign that targets young people and gives them the tools to better their mental health.

Clear Minds Club is a social media campaign that not only raises awareness of the harmful effects of social media, but also a hub of information and connection for young people. The heart of the campaign is a simple flower shape, representing calm and growth in the chaotic digital age. A TikTok and Instagram page was created, with each post serving a specific purpose and providing vital information.