Branding for the annual Griffith Toohey Trail Run.
Every year the Toohey Trail Run takes participants through the scenic trails of Toohey Forest. The participants have a unique experience running through the forest surrounded by the local flora and fauna. Each year they update the graphics alongside the Toohey Trail Run logo, to give the event a fresh look and pay tribute to the scenery. The aim of the singlet design was to evoke a sense of adventure and exploration, and also encourage people to participate in a community event.
singlet designs
With my design, I took inspiration straight from the trail and created a stone-like pattern, littered with simplified graphics of real fauna found on the Toohey Trail. This design uses colour and unique shapes to create a visually striking image, that will light up the path of the Toohey Trail as participants run through. This design is not only visually effective, it is also easy to adapt across various collateral.
